Resources
Straight answers about CTV advertising.
Costs, creative, and platform trade-offs. Written by the team running CTV for DTC brands.
What you'll find here
Practical, no-fluff guides on Connected TV advertising: what campaigns actually cost, how to turn UGC into TV-ready ads, which platforms fit DTC brands, and honest comparisons of MNTN and Vibe.co. Every guide is written from live campaign work, not recycled vendor talking points.
Costs
Roku Advertising Cost: What Roku's Self-Serve Ads Actually Cost
Roku says you can start advertising on its platform for as little as $500 through Roku Ads Manager, its self-serve tool (Roku, February 2026). Roku does not publish a CPM. Pricing is dynamic, and you can cap it with a maximum bid. That $500 buys media on Roku alone, and you still need a finished, TV-ready ad to run in it.
Updated Sep 2026
Hulu Advertising Cost: What Disney Publishes, and What It Doesn't
Hulu's self-serve tool, Disney Campaign Manager, starts at $500 per campaign, a minimum Disney publishes itself. Disney does not publish CPMs; industry sources estimate $15 to $40. Direct, agency-negotiated Disney buys are commonly cited well into five figures. Apart from the $500 minimum, every figure here is an industry estimate, not a Disney price.
Updated Sep 2026
Peacock Advertising: How to Advertise on Peacock, and What It Takes
There are two ways to advertise on Peacock through NBCUniversal: its sales team, for direct buys and premium formats like Arrival Ads and Spotlight, and Peacock Ad Manager, a self-serve tool NBCUniversal launched with tvScientific in 2022 for performance, local and small advertisers. NBCUniversal's Peacock advertising pages don't list prices. Through Screenbridge Reach, Peacock is arranged per campaign through a direct deal rather than being part of the standard buy.
Updated Sep 2026
Tubi Advertising: How to Advertise on Tubi, and What It Costs
Tubi is Fox's free, ad-supported streaming service, with about 100 million monthly active users. You can advertise on it yourself through Universal Ads, Comcast's self-serve TV platform, which says there's no minimum commitment and campaigns can start at $100 (Universal Ads, June 2026). Brands can also buy directly through FOX Advertising. Neither publishes Tubi CPMs; third-party estimates run about $15 to $25.
Updated Sep 2026
Paramount+ Advertising: How to Advertise on Paramount Plus
Paramount sells Paramount+ ads self-serve through Paramount Ads Manager, which starts at $500 per campaign and also covers CBS, Pluto TV and Paramount's cable networks. Pricing is CPM-based, and Paramount says CPMs vary with your targeting. The tool includes a free, AI-powered option that builds an ad from your website. Paramount+ is also part of Screenbridge Reach's standard managed buy.
Updated Sep 2026
Pluto TV Advertising: How to Advertise on Pluto TV
Pluto TV is Paramount's free, ad-supported streaming service. You can advertise on it yourself through Paramount Ads Manager, Paramount's self-serve tool, which starts at $500 per campaign and covers Pluto TV alongside Paramount+ and CBS. Pricing is CPM-based and, per Paramount, varies with your targeting. Pluto TV is also part of Screenbridge Reach's standard managed buy.
Updated Sep 2026
How it works

How to Turn UGC Into TV Ads That Belong on the Big Screen
You can't run a TikTok on television, but you can build a TV ad out of one. Screenbridge's post-production team rebuilds your UGC and social videos into broadcast-quality 15- and 30-second CTV spots in about two weeks, at $0 upfront. Aspect ratio, pacing, audio, and end cards all change; the person on camera stays. The finished spots run on Hulu, Paramount+, Tubi and more as part of your media buy.
Updated Jul 2026

New UGC Opportunities for Creators: Get Hired by Brands or Earn Referral Fees
The Screenbridge Creator Network is a free network that connects UGC creators directly with brands. Creators earn two ways: get hired directly with a 0% platform fee, or refer a brand and earn 10% of its first creative contract plus 5% of net media for 12 months. No exclusivity, no cost, and demand from a channel most creators aren't selling into yet.
Updated Jul 2026

UGC Opportunities for Food and Beverage Creators
Food and beverage creators can join the Screenbridge Creator Network for free and earn two ways: get hired directly by brands for paid UGC work with a 0% platform fee, or refer a brand partner and earn 10% of its first creative contract plus 5% of net media for 12 months. Taste, texture, and routine content is exactly what these brands need for CTV.
Updated Jul 2026
By industry

CTV Advertising for DTC Brands: How to Make TV Your Next Channel
CTV works for DTC brands because the two things that decide the channel are already in place: a library of UGC and social video that already sells, and a team that thinks in tests and payback. A managed program with creative included starts at about $10K/month in media, launches in ~2 weeks, and runs inside premium streaming content on Hulu, Paramount+, Tubi and more.
Updated Jul 2026

CTV Advertising for Local Businesses: Creative Included
Screenbridge Reach is a managed CTV advertising service for local and regional businesses. We turn footage you already have into a broadcast-quality TV commercial and run it on Hulu, Paramount+, Tubi, and The Roku Channel, geo-targeted to the ZIP codes you serve. Creative is included, $0 upfront, live in about two weeks.
Updated Aug 2026
Compare platforms

The MNTN Alternative for Brands That Don't Want to Run CTV Themselves
MNTN Performance TV is self-serve software: your team plans, launches, and optimizes campaigns, and creative is either generated with MNTN's QuickFrame AI or brought by you. Screenbridge Reach is the managed opposite: a media team runs the campaigns and the editors at Filmkraft.tv build broadcast-quality spots from your UGC, included in the media buy at $0 upfront.
Updated Jul 2026

Vibe.co Alternative: When You've Outgrown Self-Serve CTV
Vibe.co is low-minimum self-serve CTV: campaigns from $50/day, ~$15 to $30 CPMs, 500+ apps and channels, no contract. Screenbridge Reach is the managed alternative for brands ready to treat CTV as a serious channel: campaigns run on curated premium inventory (Hulu, Paramount+, Tubi and more) via Magnite, and the media team manages it weekly. Like Vibe, Reach has no minimum spend, and creative is included in the media buy from $10K/month.
Updated Jul 2026
CTV Advertising Agency: What It Is and Who Should Hire One
A CTV advertising agency plans, buys, and manages Connected TV campaigns for a brand. Screenbridge Reach is one, built differently: broadcast-quality creative is made from the UGC and social ads you already own and included in the media buy, so you are not paying a creative agency and a media agency separately. Plans start at $10,000 per month.
Updated Sep 2026
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