CTV Advertising Costs
Tubi Advertising: How to Advertise on Tubi, and What It Costs
Tubi is one of the easiest streaming services to start on: self-serve from $100. Here is how each route works and when a managed buy makes more sense.
By Timothy Lalonde · Updated September 2026 · CTV Advertising Costs
Quick answer
Tubi is Fox's free, ad-supported streaming service, with about 100 million monthly active users. You can advertise on it yourself through Universal Ads, Comcast's self-serve TV platform, which says there's no minimum commitment and campaigns can start at $100 (Universal Ads, June 2026). Brands can also buy directly through FOX Advertising. Neither publishes Tubi CPMs; third-party estimates run about $15 to $25.
Key takeaways
- Tubi's self-serve route is Universal Ads: no minimum commitment, and campaigns can start at $100 (Universal Ads, June 2026).
- Tubi is Fox's free, ad-supported streaming service, with about 100 million monthly active users and over 95% on-demand viewing.
- Neither Fox nor Universal Ads publishes a Tubi CPM. Third-party estimates run about $15 to $25, which is normal for a free service.
- Universal Ads includes an AI video generator that turns your existing content into a TV ad, or you can upload your own.
- Tubi is part of Screenbridge Reach's standard buy, alongside Hulu, Paramount+ and the rest of premium streaming, with no minimum spend.
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How Advertising on Tubi Works
Tubi is Fox's free, ad-supported streaming service. There's no subscription, so every viewer watches with ads, and the audience is large: Universal Ads lists Tubi at 100 million monthly active users, and Tubi reported over 97 million with over 95% of viewing on demand (Tubi, May 2025).
There are two ways to buy it. The first is self-serve. In 2025 Tubi opened a self-serve format for "businesses of all sizes," powered by Universal Ads, Comcast's self-serve TV platform (Tubi, May 2025). In September 2026 Universal Ads added storefronts that let brands buy directly from publishers including Tubi inside one Universal Ads account.
The second is direct, through FOX Advertising, Fox's ad sales group. Tubi's own advertiser page now points there.
Tubi's Ad Formats
Alongside standard in-stream spots, Tubi has announced a set of formats of its own (Tubi, May 2025):
- Animated Pause Ads: a looping, sound-off video background when a viewer pauses.
- Carousels: product tiles in a virtual showroom on Tubi's homepage.
- Tubi Prime: guaranteed placements in popular, brand-safe content.
- Tubi Moments: ads matched to scenes tagged for brand relevance.
- Tubi Storefronts: shoppable collections inspired by the content.
- Earlier launches: Tubi Selects, Tubi Takeovers, Timeouts and Tubi360.
What Advertising on Tubi Costs
Entry is cheap. Universal Ads says there's no minimum commitment and that you can reach your audience across premium content providers "for as little as $100" (Universal Ads, June 2026). It also says it adds no platform markups.
The CPM is less clear. Neither Fox nor Universal Ads publishes a Tubi CPM. Third-party estimates run about $15 to $25, which is below what subscription services cost. That gap is what you'd expect from a free service with a large audience; it isn't the low-attention warning a very cheap CPM usually is.
For how Tubi fits next to Roku, Hulu and the rest of premium streaming, see the platform table in our full CTV advertising cost breakdown.
The Creative Question
Universal Ads doesn't require you to show up with a finished ad. It offers an AI video generator that turns your existing content into a TV ad, or you can upload your own assets. For a small first test on Tubi, that's a practical way to get started.
Where it gets harder is the next step: deciding which of your videos to build from, making several versions worth testing, and running them across more than one service. That's the work a managed buy does for you.
When Tubi Self-Serve Is the Right Call
Use Universal Ads directly, without a managed buy, if:
- Your budget is small. A $100 entry point makes Tubi one of the lowest-risk ways to find out whether TV works for your brand.
- You're testing, not scaling. One service, one ad, a few weeks: self-serve is built for that.
- Your team has time to run it. Self-serve means you set the targeting, watch pacing and adjust as you go.
No commitment required. No production budget needed. Just a conversation.
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Tubi in a Multi-Platform Plan
Tubi is part of Screenbridge Reach's standard buy, alongside Hulu, Paramount+, The Roku Channel, Samsung TV+ and Pluto TV, so one campaign can reach Tubi's audience and the rest of premium streaming together. Screenbridge Reach has no minimum spend: budgets start from $50 a day, and on packages from $10,000 a month we build your ad from the UGC and social ads that already perform for you.
Weighing Tubi against another free service? See Pluto TV advertising. Comparing self-serve tools more broadly? See our Vibe.co comparison.
The results below come from CTV campaigns running creative Screenbridge built from content each brand already had, such as Carve's behind-the-scenes iPhone footage. They are client outcomes, not category averages.
Tubi Through Universal Ads vs. Screenbridge Reach
| Universal Ads (self-serve) | Screenbridge Reach (managed) | |
|---|---|---|
| Entry cost | No minimum commitment; from $100 (Universal Ads, June 2026) | No minimum; from $50 a day. Creative included from $10,000 a month in media |
| Creative | An AI video generator builds an ad from your content, or you upload your own | Screenbridge builds spots from your existing UGC and social ads; included on packages from $10,000 a month |
| Platforms reached | Tubi and the other publishers on Universal Ads | Tubi plus Hulu, Paramount+, The Roku Channel, Samsung TV+, Pluto TV and more |
| Who runs the campaign | You: targeting, pacing and changes are on your team | Screenbridge Reach manages the buy |
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Frequently asked questions
Written by
Co-Founder, CMO, and Head of Media Strategy
Timothy Lalonde is Co-Founder, CMO, and Head of Media Strategy at Screenbridge Reach, a CTV ad management service that pairs media buying with premium creative production for DTC brands. Drawing on a decade of creative production work for DTC and CPG brands, he develops media strategy for every client campaign and prefers plain numbers over vendor talk when explaining what actually moves performance.
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