Signature
Story-Driven Hero
An original narrative built from your UGC, with human voice casting and a creative director on every cut.
The Creative Diversity Package
Six Months of Creative Your Audience Hasn't Seen Yet
Six ads. Six formats. One monthly price. We turn the UGC and social assets you already have into six different CTV concepts over six months, so you learn what works instead of re-running what did.
- 2 Signature + 4 Premium
- One new concept a month
- Stop any time, pay only for what shipped
- Human-made, not AI templates
No commitment required. Just a conversation about your creative.
34% lower CPA
Fatty15, vs. period average
2x visit rate
Mixbook, CTV as a performance channel
3x ROAS
Carve, 223% to goal
Your best ad stops being your best ad.
1
A new creative approach every month
Mashup, motion-led, founder, testimonial, story-driven hero, AI-extended. Six ideas that look and feel different on screen, not six edits of one idea.
2
Every concept is a test against the last
For one brand a single creator beat the mashup. For another the mashup won. You learn which format your audience responds to, and the next concept is chosen with that data in hand.
3
One budget line, no lock-in
Six months of creative on one monthly number you can put in a plan. Stop early and the concepts already delivered are simply re-priced for that volume.
Pick your six formats
Choose at kickoff. Each one is a distinct creative approach that has already shipped for a brand, not a re-cut of another concept. Swap any of them up to the month it enters production.
Signature, 20 business days Premium, 15 business days
Premium or Signature
Multi-Creator Mashup
Several creators bouncing off each other, each with a different moment or product. Shows your breadth.
Premium
Motion-Led UGC
Your creators inside an animated brand world, with a reusable how-it-works moment carried across spots.
Premium
Founder Spot
You on camera, remote-directed or in person, cut with product and creator footage. Shoot available as an add-on.
Premium
Testimonial Wall
Reviews, ratings and creator quotes built into one proof-heavy spot for the doubters.
Premium or Signature
AI-Extended World
Real product shots, with AI extending scenes and building environments where footage does not exist.
Premium or Signature
Modular Product Demo
App or interface led, built as a module system so segments swap for new audiences without a re-edit.
Premium
Single-Story UGC
One creator, one use case, one clean arc. The focused test that sometimes beats the mashup.
Premium
Problem / Solution
The pain in the first five seconds, your product as the turn. The oldest performance structure for a reason.
Premium
Retail / Offer Spot
Built around a retail or seasonal message, with a designed offer callout on the end card.
Want a 60 second brand film or a fully animated explainer instead? Either can take a Signature slot, and we quote the difference separately so the monthly number stays honest.
One concept enters production every month
Kickoff sets the order. From there every month runs the same way: brief, production, delivery, performance read, next.
Kickoff
Strategy session
Pick your six formats and the order. Assets and brand kit into the dashboard.
Invoice 1 of 6, Net 30
Month 1
Concept one
Usually the mashup or a single story, so you have a baseline fast.
$8,000
Month 2
Concept two
A deliberate contrast to the first. Motion-led or founder.
$8,000
Month 3
Concept three
First Signature. The performance read on the live spots informs it.
$8,000
Month 4
Concept four
Winners from months one to three get versions as add-ons if you want them.
$8,000
Months 5 and 6
Concepts five and six
The last two formats, then a wrap-up call with the creative and strategy leads.
$8,000 each
What is in the price, and what is not
Priced at signing
Decide these up front and they are cheaper than buying them one at a time.
Third Signature Ad Swap one Premium slot for a third Signature concept. | +$600 / mo |
15s versions of all six Every concept ships in :30 and :15. Most CTV media plans want both. | +$1,500 / mo |
Alternate hooks, CTAs, social edits Added to any winner after it runs, at standard rates. | à la carte |
Founder shoot Remote or in person, for the Founder Spot format. | à la carte |
Included
- Six 30 second CTV concepts, one a month
- The tier's full deliverable set and feedback rounds
- Usage rights per tier
- A producer and the Screenbridge Dashboard for the whole program
- A performance read between concepts
- A wrap-up call with the creative and strategy leads
Not included
- 15s and 6s versions, unless you add the pack
- Alternate hooks, alternate CTAs and social edits
- Project file buyouts
- Production shoots
- Rush delivery
- Media spend
Instead of a lock-in
Stop at any month and pay only for what you received
There is no minimum commitment and no clawback language. If you end the program early, the concepts already delivered are re-priced at our standard rate for that volume, and we invoice the difference. You only ever pay what the work you actually got is worth.
| Concepts delivered | You pay |
|---|---|
| 1 | Standard list price |
| 2 | 5% below list |
| 3 or 4 | 10% below list |
| 5 | 15% below list |
| All six | The package rate, 28% below list |
This is written into the agreement before you sign it, so there is nothing to negotiate later. A concept already in production when you give notice is either finished and counted, or billed for the work completed.
No CTV media yet?
This program is for brands that already have somewhere to run the ads. If you do not have a CTV media plan, Screenbridge Reach includes the creative in the media budget instead. Ask on the call and we will tell you which one fits.
“A great partner and platform to work with. We turned around unique spots using our existing creative, which made it incredibly easy to test, learn, and iterate quickly.”
How the program actually works
Why creative fatigue kills CTV performance
The first UGC-to-CTV spot works. So does the second. By the fourth, the audience has seen the idea and the numbers drift. Most brands answer with another version of the same ad: a new hook, a new end card, the same structure underneath. That buys a few weeks.
The fix is a different ad. Not a different length, a different creative approach. And nobody knows which approach wins for your brand until it runs. For one brand in our portfolio a single creator telling one story beat the multi-creator mashup outright. For another, the mashup was the clear recommendation and the clear winner. Both were right, and neither was predictable from the brief.
The Creative Diversity Package is built around that fact. Six concepts, six formats, one a month, so each one is a real test against the last instead of a variation on it.
Why the price is a monthly number
Two Signature Ads and four Premium Ads bought one at a time from our rate card list at $66,970. As a program it is $48,000, invoiced as six equal payments of $8,000 on Net 30 terms.
The monthly framing is not a financing trick, it is how CTV creative actually gets budgeted. It usually comes out of the experimental line, where a single $9,495 invoice reads as a risk and a $48,000 invoice never gets signed at all. A fixed monthly figure sits in a plan and survives a quarterly review.
Where AI fits, and what it costs
AI is one of the six formats you can choose, priced at the same tier as any other concept. It is not a surcharge and it is not a cheaper shortcut.
In the AI-Extended World format, real product shots and real creators anchor every frame. AI extends a scene or builds an environment where footage gaps exist. We never generate your product. Some CTV platforms offer creative tools that produce ads in minutes from AI templates, and they look like it. Every Screenbridge ad is human-made and human-reviewed by the filmmakers, editors and animators at Filmkraft.tv.
Timelines, and what they depend on
Premium Ads deliver in 15 business days and Signature Ads in 20, counted from full asset and brief submission for that concept. We choose the production start week inside each month, which is how we hold the price.
A month with late assets shifts that concept, not the invoice. Between concepts we read performance on what is already live, and the next format is chosen with that data in hand.
Built for you if
- You already run CTV or streaming and the creative is starting to feel repetitive.
- You have a library of UGC, creator content and social assets sitting unused.
- You want to test creative approaches against each other, not just swap hooks.
- You would rather budget one monthly number than approve a proposal before every spot.
- You need the ads to look like television, not like a template.
More on the craft underneath all six formats: how we turn UGC into CTV ads. If you are still sizing the channel, start with what CTV advertising costs.
Common questions
Ready for six months of creative your audience hasn't seen yet?
Book a 15 minute call. We will look at the UGC you already have and suggest which six formats to run, and in what order.
No commitment required. Just a conversation about your creative.