CTV Advertising Costs
Hulu Advertising Cost: What Disney Publishes, and What It Doesn't
Disney publishes one number, a $500 minimum per self-serve campaign. There's no price list and no CPM. Here is what the market reports, what self-serve buys, and when it's the right call.
By Timothy Lalonde · Updated September 2026 · CTV Advertising Costs
Quick answer
Hulu's self-serve tool, Disney Campaign Manager, starts at $500 per campaign, a minimum Disney publishes itself. Disney does not publish CPMs; industry sources estimate $15 to $40. Direct, agency-negotiated Disney buys are commonly cited well into five figures. Apart from the $500 minimum, every figure here is an industry estimate, not a Disney price.
Key takeaways
- Disney publishes a $500 minimum per campaign for Disney Campaign Manager, its self-serve tool for Hulu and Disney+. It does not publish CPMs.
- Industry sources put Hulu CPMs at $15 to $40, with $25 to $35 the figure most often repeated.
- Self-serve buys Disney's own inventory only. You supply the creative and run the campaign yourself.
- Direct, agency-negotiated Disney buys are commonly cited by third parties at $50,000 or more.
- Screenbridge Reach has no minimum spend, runs across Hulu and the rest of premium CTV, and includes creative built from your existing UGC on packages from $10,000 a month.
On this page
How Hulu Advertising Is Priced
Disney publishes a self-serve minimum for Hulu, but not its CPMs. Its self-serve tool, Disney Campaign Manager, lets you advertise on Hulu, Disney+ or both "for as little as $500 per campaign," with no subscription or setup fees (Disney Campaign Manager FAQ, September 2026). There is no official price list, no published CPM and no stated minimum for direct buys. Roku publishes the same $500 self-serve entry point for its own platform.
Everything else that circulates comes from industry sources: agencies, ad-tech vendors and consultants publishing estimates from what they see in the market. Several of them sell self-serve CTV themselves, so treat every number below except the $500 minimum as a reported estimate rather than a Disney price.
Self-serve minimum: $500 per campaign. This one is Disney's own figure, and it applies whether a campaign runs on Hulu, Disney+ or both. Billing starts once your ad starts running.
Reported CPM range: $15 to $40, typically $25 to $35. The typical $25 to $35 sits inside the $25 to $60 range we see across premium US streaming generally (see our full CTV advertising cost breakdown). The low end of the wider range, near $15, is closer to what we would flag elsewhere as a low-attention signal, so for Hulu we read it as the bottom of a wide, unconfirmed estimate rather than a discount price.
Reported direct-buy minimum: $50,000 or more. Agency-negotiated, non-self-serve Disney buys are commonly cited by third parties at this level. That's a spend commitment, not a CPM, and unlike the self-serve floor, Disney doesn't publish it.
What Disney Campaign Manager Gets You, and What It Doesn't
Disney Campaign Manager is Disney's self-serve tool. Disney renamed it from Hulu Ad Manager in 2023, and it now runs campaigns on Hulu, Disney+ or both from one account.
What you get: a way to set up a campaign yourself, set a budget, target Disney audiences by demographics, location, interests and show genre, and go live without an agency relationship in between. What you don't get:
- Creative. You supply the video ad. Self-serve buys inventory around whatever you upload; it doesn't build the ad for you.
- Reach past Disney's own properties. Disney Campaign Manager buys Disney's inventory. It doesn't extend to Paramount+, Peacock, Tubi, The Roku Channel, Samsung TV+, Pluto TV or the rest of streaming.
- A managed account. You read the dashboard, manage the budget and make the optimization calls yourself.
None of that makes self-serve a bad tool. It makes it a specific one: good for buying Disney's inventory once you already have the creative and the time to run it.
When Hulu's Self-Serve Is the Right Call
Say this plainly, because it's true and it's the reason the rest of this page is worth trusting: if your budget is under about $10,000 a month, you already have a TV-ready 15- or 30-second spot, and you're testing rather than scaling, use Disney Campaign Manager directly. There's no reason to route a small, single-platform test through a managed buy.
Self-serve is also the right call if Hulu specifically, not the broader streaming landscape, is genuinely all you need, and your team has the bandwidth to manage targeting and budget itself.
Where it stops being enough is where most brands searching for Hulu's cost actually are: no TV-ready creative yet, a need to reach viewers beyond Hulu alone, and a budget ready to scale past a single-platform test. That's when a managed CTV advertising agency relationship that includes the creative starts making more sense than running self-serve yourself. Screenbridge Reach has no minimum spend, and the creative is included on packages from $10,000 a month.
No commitment required. No production budget needed. Just a conversation.
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Weighing platforms more broadly? See how Hulu compares with what Roku advertising costs, Paramount+ and Peacock, or how Disney's self-serve tool stacks up against dedicated self-serve platforms like MNTN and Vibe.co.
The results below come from CTV campaigns running creative Screenbridge built from content each brand already had, such as Carve's behind-the-scenes iPhone footage. They are client outcomes, not category averages.
Disney Campaign Manager vs. Screenbridge Reach
| Disney Campaign Manager | Screenbridge Reach | |
|---|---|---|
| Entry cost | $500 per campaign (Disney's published minimum) | No minimum; from $50 a day. Creative included from $10,000 a month in media |
| Who makes the creative | You. Self-serve buys inventory around a video you already have | Screenbridge builds broadcast-quality creative from your existing UGC and social ads, included on packages from $10,000 a month |
| Platforms reached | Disney's own inventory: Hulu and Disney+ | Hulu plus the rest of premium streaming: Paramount+, Tubi, The Roku Channel, Samsung TV+, Pluto TV and more; Peacock by arrangement |
| Who runs it | You: targeting, budget and optimization are on your team | Screenbridge Reach's team manages targeting, optimization and reporting |
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Frequently asked questions
Written by
Co-Founder, CMO, and Head of Media Strategy
Timothy Lalonde is Co-Founder, CMO, and Head of Media Strategy at Screenbridge Reach, a CTV ad management service that pairs media buying with premium creative production for DTC brands. Drawing on a decade of creative production work for DTC and CPG brands, he develops media strategy for every client campaign and prefers plain numbers over vendor talk when explaining what actually moves performance.
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