About
Timothy Lalonde is Co-Founder, CMO, and Head of Media Strategy at Screenbridge Reach, a CTV ad management service that pairs media buying with premium creative production for DTC brands. Drawing on a decade of creative production work for DTC and CPG brands, he develops media strategy for every client campaign and prefers plain numbers over vendor talk when explaining what actually moves performance.
For the practical side of that strategy work, start with the Reach resource hub or the guide to what CTV advertising actually costs.
Articles by Timothy
Compare CTV Platforms
The MNTN Alternative for Brands That Don't Want to Run CTV Themselves
Compare CTV Platforms
Vibe.co Alternative: When You've Outgrown Self-Serve CTV
CTV Advertising Costs
CTV Advertising Cost: What Your Monthly Budget Actually Buys
CTV by Industry
CTV Advertising for DTC Brands: How to Make TV Your Next Channel
How CTV Advertising Works
How to Turn UGC Into TV Ads That Belong on the Big Screen
CTV by Industry
CTV Advertising for Local Businesses — Creative Included