About
Timothy Lalonde is Co-Founder, CMO, and Head of Media Strategy at Screenbridge Reach, a CTV ad management service that pairs media buying with premium creative production for DTC brands. Drawing on a decade of creative production work for DTC and CPG brands, he develops media strategy for every client campaign and prefers plain numbers over vendor talk when explaining what actually moves performance.
For the practical side of that strategy work, start with the Reach resource hub or the guide to what CTV advertising actually costs.
Articles by Timothy
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The MNTN Alternative for Brands That Don't Want to Run CTV Themselves
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Vibe.co Alternative: When You've Outgrown Self-Serve CTV
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CTV Advertising Agency: What It Is and Who Should Hire One
CTV Advertising Costs
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CTV Advertising Costs
Roku Advertising Cost: What Roku's Self-Serve Ads Actually Cost
CTV Advertising Costs
Hulu Advertising Cost: What Disney Publishes, and What It Doesn't
CTV Advertising Costs
Peacock Advertising: How to Advertise on Peacock, and What It Takes
CTV Advertising Costs
Tubi Advertising: How to Advertise on Tubi, and What It Costs
CTV Advertising Costs
Paramount+ Advertising: How to Advertise on Paramount Plus
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Pluto TV Advertising: How to Advertise on Pluto TV
CTV by Industry
CTV Advertising for DTC Brands: How to Make TV Your Next Channel
How CTV Advertising Works
How to Turn UGC Into TV Ads That Belong on the Big Screen
CTV by Industry
CTV Advertising for Local Businesses: Creative Included
Creative Programs
Six Months of Creative Your Audience Hasn't Seen Yet